Ready To Face Reality?

1990 works with a small number of companies each quarter. If you're a founder, leadership team member, or fund looking for an operating partner who will tell you the truth and help you act on it, let's start a conversation.

What To Expect

Initial Conversation: We'll talk about where you are, what's not working, and whether this is the right moment for us to work together. This is a two-way filter – we're assessing fit as much as you are.

Defined Engagement: If we move forward, we structure the work in quarters with clear focus areas, operating rhythms, and outcomes. You'll know what you're getting and when we'll reassess.

Real Partnership: We're in the room with you: joining key meetings, pressure-testing decisions, and helping you follow through. No distant reports, no political baggage – just focused work that moves the company forward.

Who We Work With

Founders & Leadership Teams: You're feeling the gap between the story and reality. You need someone who can help you face what's real, make hard decisions, and build systems that work.

VCs & PE Funds: You need a trusted operator to work with portfolio companies when clarity and execution matter most. Someone who can see through the smoke and help management make corrective moves early.

Portfolio Companies: Your fund has brought us in, or you're open to an outside operator who can help you get unstuck. You want someone who understands investor expectations but isn't owned by them.